Our vast experience running pay-per-click campaigns, combined with our deep knowledge of your local area, gives you a leg up on the competition.
Paid Search puts your business in front of consumers who are actively searching for the services you offer on top search engines like Google. Our approach is to incorporate key attributes of your business into every part of your campaign—from primary services and key geographies to major accolades and competitive strengths—to achieve optimal performance.
Hearst DMS was the first company to become a “Google Premier Partner,” and today, 100% of our account managers are “Google Certified.” These designations – along with the experience we have gained helping thousands of local businesses manage campaigns of all sizes – make us confident in our ability to make every dollar of your budget count.
Over the course of helping tens of thousands of businesses run paid search campaigns, we’ve amassed mountains of data on every metric imaginable – from conversion rates for HVAC in San Antonio, to click-thru rates for dentists in San Francisco. This data then informs our campaign strategy for maximum advantage; resulting in more clicks and calls to your business.
We believe in providing you maximum transparency. You’ll not only know how your campaign is performing, but also exactly what percentage of your spend is going toward media versus management.
Our user-friendly dashboard allows you to, at a glance, know exactly how your ad spend is performing across – both in terms of traffic to your website as well as calls and emails to your business. The same information is used by our expert team of campaign managers to continually improve your performance over time.
In addition to knowing how many calls you’re getting through your campaign, our dashboard also gives you the option to listen to the calls to verify their quality and that they are turning into new customers. You can also review calls to assess how your staff is handling inbound inquires for training purposes.