Our network of local and national sites lets us strategically target those most likely to become your customers.
We serve your ads on top web properties visited by millions of consumers in your local area. These properties include local news sites like Chron.com and SFGate.com, and locally targeted national brands within Hearst’s portfolio like Esquire.com, GoodHousekeeping.com and CarandDriver.com.
Our targeting technology looks at people’s location and interests (based on sites they visit) and uses this data to show your ads to your ideal customers. This way, your budget isn’t wasted on those unlikely to ever buy from you. And since we optimize your campaign based on clicks and calls, your performance becomes even more effective over time.
Consumers don’t always contact a business the first time they see their ad. Research shows it takes approximately 8 ad exposures to achieve optimal results.* We make sure your campaign has the right frequency to optimally generate new customer calls and emails, while also increasing performance across other marketing channels.
The value of display goes far beyond merely people clicking on your ad. In fact, much of the power of display is in how it creates awareness and interest in other channels like search and social media. Recently, an iProspect study revealed that more than two-thirds of the conversions influenced by display happen in ways other than direct click-thru.**
One of the most powerful features of Display Advertising is the ability to “re-target” consumers who’ve previously visited your website, but who maybe weren’t ready to buy just yet. By placing your ads in front of these prospects – wherever they’re consuming content across our network – you keep your business fresh in their minds when they are ready to make a purchase.
* Source: Salesforce.com | ** Source: iProspect Study | *** Source: CMO.com